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Nintendo doesn’t want your money — it wants your soul

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Nintendo’s announcement today that it’s discontinuing its wildly popular NES Classic Edition console has fans in an uproar. Why would Nintendo do this, when the device has been sold out for months and it’s clear consumers will buy it as soon as it hits store shelves? Does the company hate money? How, after so many product mishaps and sleeper successes, does Nintendo not realize when it has a genuine, certifiable hit on its hands? The company gave no concrete reason for why it made the decision.

We can make all kinds of assumptions about why Nintendo might have done this. Perhaps it was related to licensing those classic games or profit margins or how the NES Classic fits into the company’s product landscape alongside the Switch. Perhaps...

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43 days ago
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